Start with empathy. Continue with utility. Improve with analysis. Optimize with love. — Jonathon Colman

Start with empathy

Your first ingredient is understanding your audience’s needs, wants, and pain points. This is your foundation, your ‘flour’ if you will. Without it, your content lacks substance and relevance.

Continue with utility

Next, add a generous helping of utility. Your content should solve a problem or answer a question. This is the ‘yeast’ that makes your content rise above the rest.

Improve with analysis

Once your foundation is done, sprinkle in some analysis & metrics.

• Is it engaging?
• Is it driving action?

This is your ‘taste test.’

Optimize with love

Finally, garnish your content with love. Revisit, refine, and polish until it shines. Think of this as the ‘icing on the cake,’ making good content great.

A simple yet effective framework to cook up content that not only satisfies but delights.