How To Apply the Hero’s Journey Structure to Digital Writing

An effective storytelling method

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In the study of storytelling, the hero’s journey is a blueprint for tales where the leading character embarks on a quest, conquers a challenge, and returns home as a changed or evolved individual.

Here’s how I simplify & apply Campbell’s hero’s journey for my digital writing.

The 8-step Structure

1. The Writer Encounters an Unexpected Obstacle

Ah, life threw me a curveball, and now I have a problem that needs solving.

2. Building Strong Connections with the Reader

I lay down some relatable groundwork here so you and I are on the same page. I make the reader feel we're teammates in this adventure.

3. Navigating Through Challenges

I’m knee-deep in the problem-solving mud but determined to get through it.

4. Epiphanies That Illuminate the Path

Lightbulb moments are going off left and right. I've found a solution (or some solutions) that could be game-changers.

5. Fearlessly Overcoming Adversity

With my newfound insights, I’m tackling the issue like a pro — imagine slaying a dragon by tapping away on your keyboard.

6. Celebrating Success

This is victory time. I did it! The problem’s solved, and I’m doing my happy dance.

7. Transferring Wisdom to the Next Generation

Now that I’ve navigated this maze, it’s time to share, so I hand you the treasure map. Now, it’s your turn to conquer and here’s how you can do it, too!

8. Reflecting on the Journey

Before finishing (the book, the chapter, or the article), I take a moment to look back at the wild ride, to soak it all in, appreciating the highs and lows. I describe how my life has changed because of the journey.


Following this structure, you’re taking your readers on a mini hero’s journey tailored to the digital age.

You’re not just solving a problem. You’re crafting an engaging, relatable narrative that offers value and wisdom.

And that is how you write a killer piece of digital content.